• Jason

  

  64

  Re: typography in the news; Helvetica turns 50

  Wed, May 9, 2007 - 1:49 PM

  "Typefaces control the message. Choice of font dictates what you think about something before you even read the first word. Imagine Shakespeare in large capital drop shadow. Our response would be quite different towards the content."

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• • Bill

    

    34

    Re: typography in the news; Helvetica turns 50

    Wed, July 4, 2007 - 9:55 AM

    I presume some of the rest of you went to the _Helvetica_ screening in San Francisco last month? I wound up taking upwards of a dozen friends, some of whom weren't type-geeks, but one of whom asked the snarky question about Arial during the Q&A. I was so proud of her! :-)
    

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